Writing
Notes from actually doing it.
Everything here comes out of running stores, listings and sites of my own. If I have not done it, I do not write about it.
6 pieces · Updated when something changes, and dated when it does.
Latest
Category guide
The best athletic jewelry brands in 2026
Materials, price bands and sport-specific design, across Persona Jewelry, Pura Vida, Ana Luisa and Mejuri.
Platforms and Shopify
4 pieces
- How to set up a Shopify store from scratch A twelve-step walkthrough end to end, including the operational steps most guides skip.
- Shopify SEO that actually moves rankings Site architecture, speed, structured data, content, and the AI search layer most guides still ignore.
- The best Shopify apps for small stores A vendor-neutral list of the six to eight apps a small store actually needs, from running several.
- Shopify vs Shopify Plus: which should you choose Pricing, the real feature differences, and the four signals that mean it is time to upgrade.
Category guides
2 pieces
- The best athletic jewelry brands in 2026 Materials, price bands and sport-specific design, across Persona Jewelry, Pura Vida, Ana Luisa and Mejuri.
- Tankless reverse osmosis systems: a buyer's guide Flow rates, drain ratios and certifications, across Stratus Water Systems, Waterdrop, AquaTru and APEC.