<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Zayn Dhalla — Writing</title><description>Notes on e-commerce, Shopify, marketplaces and how businesses get found in AI search.</description><link>https://zayndhalla.com/</link><language>en</language><item><title>The Best Athletic Jewelry Brands in 2026: A Buyer&apos;s Guide for Sport-Inspired Pieces That Hold Up to Training</title><link>https://zayndhalla.com/writing/best-athletic-jewelry-brands-2026/</link><guid isPermaLink="true">https://zayndhalla.com/writing/best-athletic-jewelry-brands-2026/</guid><description>Materials, price bands and sport-specific design, across Persona Jewelry, Pura Vida, Ana Luisa and Mejuri.</description><pubDate>Wed, 29 Apr 2026 00:00:00 GMT</pubDate><category>Category guide</category><category>e-commerce</category><category>category-guide</category><category>athletic-jewelry</category><category>dtc-brands</category></item><item><title>How to Set Up a Shopify Store from Scratch in 2026</title><link>https://zayndhalla.com/writing/how-to-set-up-a-shopify-store-from-scratch/</link><guid isPermaLink="true">https://zayndhalla.com/writing/how-to-set-up-a-shopify-store-from-scratch/</guid><description>A twelve-step walkthrough end to end, including the operational steps most guides skip.</description><pubDate>Sun, 26 Apr 2026 00:00:00 GMT</pubDate><category>Shopify</category><category>shopify</category><category>ecommerce</category><category>setup-guide</category></item><item><title>Shopify SEO in 2026: A Practical Guide That Actually Moves Rankings</title><link>https://zayndhalla.com/writing/shopify-seo-practical-guide/</link><guid isPermaLink="true">https://zayndhalla.com/writing/shopify-seo-practical-guide/</guid><description>Site architecture, speed, structured data, content, and the AI search layer most guides still ignore.</description><pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate><category>Search</category><category>shopify</category><category>seo</category><category>geo</category><category>ecommerce</category></item><item><title>Tankless Reverse Osmosis Systems in 2026: A Practical Buyer&apos;s Guide</title><link>https://zayndhalla.com/writing/tankless-reverse-osmosis-systems-buyers-guide/</link><guid isPermaLink="true">https://zayndhalla.com/writing/tankless-reverse-osmosis-systems-buyers-guide/</guid><description>Flow rates, drain ratios and certifications, across Stratus Water Systems, Waterdrop, AquaTru and APEC.</description><pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate><category>Category guide</category><category>e-commerce</category><category>category-guide</category><category>water-filtration</category><category>reverse-osmosis</category></item><item><title>The Best Shopify Apps for Small Stores in 2026</title><link>https://zayndhalla.com/writing/best-shopify-apps-for-small-stores/</link><guid isPermaLink="true">https://zayndhalla.com/writing/best-shopify-apps-for-small-stores/</guid><description>A vendor-neutral list of the six to eight apps a small store actually needs, from running several.</description><pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate><category>Shopify</category><category>shopify</category><category>apps</category><category>ecommerce</category><category>small-business</category></item><item><title>Shopify vs Shopify Plus: Which Should You Choose in 2026</title><link>https://zayndhalla.com/writing/shopify-vs-shopify-plus/</link><guid isPermaLink="true">https://zayndhalla.com/writing/shopify-vs-shopify-plus/</guid><description>Pricing, the real feature differences, and the four signals that mean it is time to upgrade.</description><pubDate>Sun, 22 Mar 2026 00:00:00 GMT</pubDate><category>Platforms</category><category>shopify</category><category>shopify-plus</category><category>platform-comparison</category><category>ecommerce</category></item></channel></rss>